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1.
梁喜  付阳 《中国管理科学》2021,29(2):184-194
从绿色建筑供给侧角度出发,构建消费者效用函数、开发商利润函数和政府与开发商的演化博弈模型,分析消费者绿色偏好、建筑绿色度、成本等因素对建筑价格、需求和利润的影响以及政府动态奖惩政策下系统的演化稳定策略。结果表明:消费者绿色偏好支付系数和建筑绿色度的增大有利于绿色建筑价格、需求和利润的提高,但高成本却使需求和利润降低;政府采用静态补贴与静态税收政策时,博弈系统不存在演化稳定策略,采用动态补贴与静态税收、静态补贴与动态税收、动态补贴与动态税收三种政策组合时,系统存在演化稳定策略;动态补贴与静态税收的政策组合在推动绿色建筑发展方面优于其他政策;开发商开发绿色建筑的概率与补贴上限值呈负相关,与税收上限值呈正相关。  相似文献   
2.
志愿服务乡村是社会参与人才振兴战略的重要方式,大学生在其中承担着重要角色。“乡愁文化”和“社会理性”是大学生志愿服务乡村缘由所在;性别、年级、学校类型、了解程度和志愿组织对大学生志愿服务乡村有显著影响。大学生志愿服务的着力点在于智力支持且具有文教活动倾向性,但也存在意愿与行动脱节、认知流于表面、能动性不强、缺乏思想引领以及对小微志愿组织的支持缺位等问题。乡愁文化嵌入大学文化、引入激励机制、打造志愿组织“大家庭”、牢守宣传育人“主阵地”、强化智力支持优势、补齐理论技能短板、关爱“小微组织”成长、构建“三位一体”支撑体系等可有效优化大学生志愿服务乡村。  相似文献   
3.
Drawing from the theory of policy voting, this study examines the impact of opinions about gay rights on voting for presidential candidates. Qualitative analysis of the major party platforms and candidate campaign rhetoric from the six presidential elections held between 1988 and 2008 indicates that Democratic and Republican presidential candidates began openly expressing opposing positions on gay rights issues in 1992. Quantitative analysis of public opinion shows that, starting in 1992 and continuing through 2008, gay rights issues became more salient to the public, and opinions about gay rights began to exert a significant effect on vote choice. The study concludes with a discussion of the partisan forces that shaped the electoral significance of gay rights issues during the period from 1988 to 2008 and speculation about the role of gay rights issues in shaping future partisan electoral strategy.  相似文献   
4.
Business Modelling has evolved as a key activity to reflect new business venture strategy by framing the way a firm will operate and how it will function in achieving its goals (e.g., profitability, growth, innovation, social impact). However, scholars and practitioners have criticized the adoption of a too static perspective in the design and use of conventional Business Model representations. Such a static perspective prevents nascent entrepreneurs experimenting with their Business Models and, as a result, identifying the most effective strategies, especially in terms of business sustainability and profitability. In this paper, we argue that combining conventional Business Model schemas with System Dynamics modelling results in a strategy design tool that may overcome several limitations related to a static view of Business Model representation. Mapping the different key elements underlying value creation processes into a system of causal interdependencies – through the use of simulation – allows strategy analysts and entrepreneurs to experiment and learn how the business reacts to strategic and organizational changes in terms of performance, innovation and value creation. As such, Dynamic Business Models provide useful insights to strategy formulation and business venturing by capturing how critical Business Model elements interact to produce enduring competitive advantages over time.  相似文献   
5.
I propose an Affect-Cognitive Theory to comprehensively understand how decisions occur in organizations. To this aim, I first review the assumptions of sensemaking and decision-making streams of research, especially the influence of bounded rationality, affective states and their relationships with cognition; then, I integrate them on the common basis of socially situated cognition. This new theory emphasizes the role of affective states in determining/being determined by cognition and its errors, pointing out decision makers’ affect as the result of multi-level adaptations to the physical and social environment. Management decisions are path dependent but not immutable; they, indeed, bank on the predominant feeling resulting from the modifying interactions and regulations of decision makers with their physical and social environment. Here, decision makers are proposed as “emotional cognizers” overcoming the thinking-feeling dichotomy that has often featured in the study of management decisions. This theory is beneficial for behavioral strategy, offering the needed assumptions to intertwine human cognition, emotions, and social behavior.  相似文献   
6.
Influence plays a key role in reaching consensus among multiple actors involved in project-based decision-making processes. While prior literature devotes considerable attention to describing influence, little attention has been paid to influence at the individual level of the strategic project manager within the context of megaprojects. This research intended to fill this knowledge gap by identifying and describing the influence strategies that a strategic project manager applies when implementing innovation strategies on megaprojects. A qualitative case study was used to examine the complex social processes involved in a major UK capital investment programme. The findings underline a critical subset of influence strategies, notably higher-management support, inspirational appeal and bargaining. The study proposes a utilitarian structure of social power comprising selective, supportive and executory power bases.  相似文献   
7.
CRM的理念与实施中关键因素分析   总被引:1,自引:0,他引:1  
随着市场环境、竞争环境的快速变化 ,企业的管理理念、服务观念开始发生重大转变 ,使得CRM(CustomerRelationshipManagement,客户关系管理 )成为当前热点。本文试从CRM在国内外的应用情况、CRM体现的管理理念、服务宗旨以及实施中应考虑的一些重要因素进行分析  相似文献   
8.
文章分析了 1997年到 2 0 0 1年广东高等教育的相关数据 ,认为广东高等教育主要通过内涵式发展来扩大其教育规模 ,扩招后已经达到其现有教育条件的承载极限。今后应放缓发展速度 ,转变高等教育发展方式 ,由内涵式发展为主转为重视外延式发展 ,以达到高等教育的可持续发展  相似文献   
9.
森林旅游业实施绿色营销的研究   总被引:4,自引:0,他引:4  
深刻分析了传统市场营销策略对森林旅游业所产生的负面影响。阐述了森林旅游业实施绿色营销的基本原则 ,并提出相应的实施对策。这些对策主要包括努力塑造绿色企业形象 ,建立新型的绿色管理模式 ,大力开发森林旅游绿色产品和生态道德建设  相似文献   
10.
在车辆保险条款费率改革之后的车险市场上,现实状况却与预计效果相差甚远。其主要原因是,对保险营销战略的忽视,没有以相应的保险营销战略为指导,使得营销战术在操作过程中显得盲目而跟从。针对以上问题,我们首先要做的是树立正确的保险营销观念,即重新审视营销战略在车辆保险中的作用,并在此基础上建立广义的产品观念;同时注重服务在车险营销中的作用;有效地进行市场细分和市场选择;最后对车险营销战略的具体实施即营销战术提出建议。  相似文献   
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